13 Jun '12, 8pm

Twitter founders are investing in vegan meat:

Twitter founders are investing in vegan meat:

Twitter cofounders Evan Williams and Biz Stone have some proven expertise in determining the next big thing. So it’s notable that they’re investing in a vegan meat company called Beyond Meat, whose products are said to be the most freakily convincing fake meat yet. Sure, maybe you think you don’t WANT a better fake meat, but you probably thought you didn’t want a social network that let you transmit 140-character bon mots, either. A lot of vegetarians aren’t really in the market for a realistic meat substitute. Either they gave up meat because they didn’t really care for it in the first place, or they’ve gotten unaccustomed enough to the taste and texture that they think it would be weird. But others miss meat desperately — and then there are all the meat-eaters who might be moved to make more sustainable choices if they knew it didn’t mean giving up their burgers. A reall...

Full article: http://grist.org/list/twitter-founders-are-investing-in-v...

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