13 Jun '12, 4pm

Every #Apple product announcement, I have to quiet my consumer monkey mind telling me I need to upgrade. Here's how:

Every #Apple product announcement, I have to quiet my consumer monkey mind telling me I need to upgrade. Here's how:

I admit it. Every time Apple trots out a new laptop or phone my heart starts racing a little bit. In anticipation, in desire, in pavlovian geeky need, my consumer monkey brain starts firing like nobody's business. "You want it. Nay. You neeeeeed it," it whispers, then shouts. It's not quite a Gollum-esque need of The Precious, but for a few minutes, it's pretty close. Every time. I know this now. Yesterday, with the announcement of a slimmer! faster! brighter! higher resolution! quicker starting quieter running flash memory toting! new MacBook Pro , not to mention some not insignificantly refreshed MacBook Airs, my swinging from branch to branch and back again monkey brain went into overdrive. Even though I currently own a MacBook Pro that's just about two years old, and an 11" MacBook Air purchased within minutes of the original iteration being announced, and an aging 13"...

Full article: http://www.treehugger.com/gadgets/how-i-continually-have-...

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