12 Jun '12, 9am
Can Employee Volunteering Lead to “Coopetition” Between Companies?
“In terms of employee volunteering and workplace giving, I think it’s becoming more normative, and I think the bar is being raised in terms of what you’re expected to do and the impacts you’re expected to have. The tools are trying to keep up with those expectations, sometime the tools enable new expectations… it’s changing all the time. The impact, the potential that we could realize together remains unrealized in a way that makes me lose sleep at night. I think what will happen over the next 3-5 years is, a stronger business case will be made for it, more empirical evidence will be available for it, we’ll draw in other disciplines from other fields to support the work that we’re doing in these areas and it will become more normative.”