16 Apr '11, 2am

From Counting Beans to Crowdsourcing Dollars: An Interview with CauseVox%C2

From Counting Beans to Crowdsourcing Dollars: An Interview with CauseVox%C2

Community Branded – We used a co-branded (with the Red Cross) site to maintain credibility with our 1500+ donors. The site was hosted on http://www.sxswcares.org , which used a URL and design that supported a strong sense of community around the campaign. We also used branded Twitter accounts (@sxswcares and @sxsw4japan ) to promote the campaign. Personal Fundraising – In order to extend our reach and to leverage personal networks, we encouraged attendees to create fundraising pages. Businesses gave away products for donations, attendees held competitive fundraisers, and hundreds of others used other creative means to make fundraising personal. You can read more about it on our blog . Influencers – We grabbed session leaders, keynote speakers, bloggers, and social media influencers to extend our message across to their audiences. Guy Kawasaki, Brian Solis, Blake Mycoskie, ...

Full article: http://www.care2.com/causes/trailblazers/blog/from-counti...

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