11 Jun '12, 9am

The Global Brands That Could Change the World - #susty #csr @triplepundit

The Global Brands That Could Change the World - #susty #csr @triplepundit

But persuasion can occur via company employees, or the match between market research and how it can make an impact on sustainable behavior. Products should try to use less of everything during their manufacture, from water to energy; so beverage companies like Pepsi can stop dodging the debate over high fructose corn syrup and turn mashed up garbanzo beans into food that contributes to well-being. And finally, the demonstration of responsible and positive behavior in a product’s advertising campaign can become instilled in everyday behavior at home, the office and out in public. And so these brands, many of which are revered and respected, are on this list . Because whether they are actively involved in sustainability, just getting their feet wet or have a long road ahead, they have the power to motivate people to do, quite simply, good.

Full article: http://www.triplepundit.com/2012/06/top-100-global-brands...

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