11 Jun '12, 7am

Eva Kruse: One Woman Changing the Fashion Business into Soci... via @justmeans

Eva Kruse: One Woman Changing the Fashion Business into Soci... via @justmeans

Eva Kruse is forcing all companies in the industry to declare sustainability a key value and to become socially responsible companies. She says, "I have worked in the fashion industry for nearly 20 years, and it is a wonderful and exciting industry, but it is also one of the largest and most polluting in the world...That is why it is so important that we address this ... because of the size of the industry, even a small change can make a big difference." The fashion world is known for its large consumption of water and fertilizer in cotton production, chemical processing at plants, the pollution of waterways and environments, safety issues for workers, fair wages and child labour. Eva Kruse's movement to get fashion houses to think and act like socially responsible companies is in full swing. Last month in April, she gathered more than 1,000 people—Hollywood celebrities, i...

Full article: http://www.justmeans.com/Eva-Kruse-One-Woman-Changing-Fas...

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