09 Jun '12, 12pm

Disney Bans Junk Food Ads on Its Children’s Programming

Disney Bans Junk Food Ads on Its Children’s Programming

Disney has instituted a junk food ban on programming geared toward children. It will begin imposing the stricter regulations for food and beverages advertised on its Disney XD, during Saturday morning programming on Disney- owned ABC stations, Radio Disney, and online. Disney Channel and Disney Junior, which are not ad supported advertisers but have sponsorships, will follow the same guidelines for sponsors, according to the Los Angeles Times . "This new initiative is truly a game changer for the health of our children," Michelle Obama said. "So, for years, people told us that no matter what we did to get our kids to eat well and exercise, we would never solve our childhood obesity crisis until companies changed the way that they sell food to our children. We all know the conventional wisdom about that .... Today, Disney has turned that conventional wisdom on its head." Ni...

Full article: http://www.treehugger.com/corporate-responsibility/disney...

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Disney bans junk food ads from kids’ programming

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