07 Jun '12, 8pm

How Unilever crowdsourced creativity to meet its sustainability goals

How Unilever crowdsourced creativity to meet its sustainability goals

Unilever had painted itself into a corner. After the global consumer goods company published its Unilever’s Sustainable Living Plan laying out ambitious sustainability goals, company leaders realized meeting those goals was going to be tough. So they got creative. Working with GlobeScan , they created an online collaboration platform with one clear purpose – to enable Unilever to hit its sustainability targets for 2020. “We can’t solve these issues on our own,” explained Miguel Pestana, VP Global External Affairs, “We need to engage with civil society, companies, government and other key stakeholders. It’s about developing new models of collaboration.” The response was huge: More than 2,200 sustainability leaders and experts, representing 77 countries, registered for the first Unilever Sustainable Living Lab , a 24-hour live, online, moderated dialogue that ran from April ...

Full article: http://www.greenbiz.com/blog/2012/06/07/how-unilever-crow...

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