07 Jun '12, 12pm

Is a 'womanly' business a more sustainable one?

Is a 'womanly' business a more sustainable one?

The Living Future unConference , held earlier this month in Portland, Oregon, although ostensibly a green building conference, featured "Women Reshaping the World" as this year's theme. If you're not familiar with Living Future, their choice of theme would be your first clue that this is not your father's green building conference. Numerous speakers, including Indian activist and luminary Dr. Vandana Shiva, promoted the idea that emphasizing traditionally female virtues and values is key to creating the living future envisioned by the conference's participants. Don't worry, men have not been dis-invited from the revolution, but it seems the days of women needing to act more like men to become leaders are coming to an end. Dr. Shiva shared that Gandhi, one of the great men of history, prayed daily to become "more womanly." As a man and a long-time environmental advocate, I ...

Full article: http://www.greenbiz.com/blog/2012/06/05/womanly-business-...

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