07 Jun '12, 9am

Nike is Unlocking the Secrets of Sustainable Materials

Nike is Unlocking the Secrets of Sustainable Materials

Nike is ramping up its sustainability and transparency efforts Nike has become a sustainability and transparency leader within and even beyond the apparel industry. Now the company has launched a partnership with Random Hacks of Kindness (RHoK) to allow any user to mine as well as contribute to its database of cutting edge materials . At a time when many companies still hide behind “trade secrets,” Nike is turning that idea on its head in order to instill sustainable thinking in consumers, throughout its supply chain, and within other companies outside of the fashion and apparel sectors. The effort could help Nike address the environmental impacts that its products, as well as all consumer goods at some level, have on the environment. One example is leather. It has long been assumed that this material, which is, of course, skin, is a great natural material from which to bu...

Full article: http://www.triplepundit.com/2012/06/nike-random-hacks-of-...

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