05 Jun '12, 3pm

3 ways Walmart and its suppliers are reducing packaging

3 ways Walmart and its suppliers are reducing packaging

When you open a new cereal box, before you tear into the bag, you're likely to see some empty space at the top. Cereal settles during shipping, with smaller pieces filling all the space at the bottom and leaving that extra space on top. If you've ever tried to squeeze more cereal into something – a bowl, a bag or a storage container – and you've done it by shaking the container, you've taken advantage of this same phenomenon. Earlier this year, General Mills (NYSE: GIS) found a way to use it to reduce the amount of packaging it uses for its bulk boxes of Cheerios. Thanks to a proprietary technology that had been under development for five years, the cereal now settles on the production line instead of during shipping, said Liz Mahler, General Mills’ marketing manager for the product. As a result, 10 percent more cereal fits into the boxes, reducing the packaging per volume...

Full article: http://www.greenbiz.com/blog/2012/06/04/3-ways-walmart-an...

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