05 Jun '12, 2pm

Disney bans junk food ads from kids’ programming

Saturday morning cartoons will never be the same. Disney is announcing today that the company’s media properties — its websites, its radio stations, and its TV channels, which include the ABC stations that rule the pre-10 a.m. cartoon lineup — will no longer broadcast or post advertisements that promote unhealthy food. That means nothing that’s overly high in fat and sugar but low in nutrition. No more ads for Capri Sun. No more Kraft Lunchables. No more teeth-melting sugary cereal. No more fast food. The company’s also trying to branch out into food policing, with the “Mickey Check” — a Disney seal of approval on a packaged food’s nutritional value. This gambit seems a bit diabolical, given kids’ addiction to Disney: You can hear the yells of “I WANT THE MICKEY CEREAL” echoing through the aisles of supermarkets already. But nutritionists have cautiously said that the stan...

Full article: http://grist.org/list/disney-bans-junk-food-ads-from-kids...

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