31 Mar '15, 8pm

How and When to Integrate Social Values into a Business: By Harriet Henry Expectations of business are… | @netimpact

How and When to Integrate Social Values into a Business: By Harriet Henry Expectations of business are… | @netimpact

Expectations of business are shifting. Consumers increasingly choose brands that strive to embed positive social and environmental values and practices into their products, services and workplaces. In particular, millennials, who account for $1.3 trillion in spending power in the U.S., want to interact with and work for companies that not only focus on profit, but also deliver value to people – employees, communities, consumers – and the planet. So if you are not yet thinking about social impact, when is the right time to start? From day 1: If you are a budding entrepreneur with a great idea, embed positive social and environmental values and practices into your company from the start. At the Net Impact Conference 2014 there were a number of highly successful mission-driven companies a - Honest Tea, Greyston Bakery, Happy Family, and others - that have been that way from t...

Full article: https://netimpact.org/blog/how-and-when-to-integrate-soci...

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