05 Jun '12, 1pm

Costco, REI, Microsoft make recycling easy with new label

Costco, REI, Microsoft make recycling easy with new label

Another label is coming to popcorn, yogurt and other products, but instead of adding to the visual noise caused by some confusing labels, this one is designed to give plain and simple recycling information. The How2Recycle label , created by nonprofit GreenBlue's Sustainable Packaging Coalition (SPC), will pop up on 10 companies' products throughout the summer and into 2013. The label explains the recyclability of each component of the package, clearly stating the material each part is made from and adding special instructions if needed. "When consumers think about sustainability, they think about recyclability, so having that transparent communication is really important," said Anne Bedarf, SPC's senior manager. The standard recycling symbol means a material is widely recycled, while the symbol with a slash through it means the material isn't recycled. The addition of the...

Full article: http://www.greenbiz.com/blog/2012/06/05/costco-rei-micros...

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