14 Apr '11, 4pm

Why Won't Social Networking Friend Energy Conservation?

Why Won't Social Networking Friend Energy Conservation?

Why are most people in the US not active about conserving energy? For many companies working on energy conservation tools, the answer seems to be because we haven't found the sweet spot for creating rewards for saving energy, beyond a lowered monthly utility bill. Starting a few years ago, the solution seemed clear: link social networking with energy conservation. Somewhere in the mix of online gaming, Facebook, Twitter, and other platforms there would be a social motivation to get people to conserve electricity. But nothing has really gained traction. And more importantly, quite a few of the start-up ideas are falling by the wayside. Why?

Full article: http://www.treehugger.com/files/2011/04/why-wont-social-n...

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