05 Jun '12, 9am

The “ROI” of Employee #Volunteering

The “ROI” of Employee #Volunteering

This is the fourth in a six part series on building better employee volunteer programs, presented by MicroEdge , the leading provider of software and services to the giving community worldwide. Follow the rest of the series here . When it comes to corporate social responsibility, and the desire on the part of companies to make a positive impact in the world, starting at home, there is a secret weapon that all companies possess, but few, if any, take full advantage. The secret weapon is called employee passion. The power of this force cannot be overestimated. It has been suggested by Lerner , among others, that the quest for meaning , is perhaps the central hunger in modern industrial society. And more often than not, that hunger expresses itself, not just in a quest for personal meaning, but for meaning in a context that is greater than one’s self. It’s a subject that can ...

Full article: http://www.triplepundit.com/2012/06/roi-employee-voluntee...

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