14 Apr '11, 2pm

Climate, Communication and the 'Nerd Loop'

Mass communication is not a science. How many times do I have to say this? The more you think it is — or even let yourself talk about the science side of it without allocating EQUAL energy to the art side of it, the more you are doomed to take it deeper into the hole of boredom and irrelevance. Such is the state of climate science communication by the large science and environmental organizations who have bought into the magic bullet of metrics and messaging. AND FURTHERMORE … eh, hem (a colleague at NASA just pointed this out to me) … look at this quote: “Recent advances in behavioral and decision science also tell us that emotion is an integral part of our thinking, perceptions, and behavior, and can be essential for making well-judged decisions.” “RECENT ADVANCES”??? Social scientists think this is some sort of recent breakthrough — that humans are not robots? The quote...

Full article: http://dotearth.blogs.nytimes.com/2011/04/14/climate-comm...

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Adapting to Climate Change In Bangladesh

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Environment News Service (ENS)

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