14 Apr '11, 2pm

L'Oreal Brand Recycling Waste Into Playgrounds: Garnier a hair-care brand made by L'Oreal, is reducing the amoun...

Garnier, a hair-care brand made by L'Oreal, is reducing the amount of landfill waste generated by its products by partnering with TerraCycle to turn its packaging into playground equipment. Hard to believe, but they say personal care and beauty products account for one-third of all landfill waste. Garnier aims to divert a significant portion of its product packaging waste by sponsoring worldwide "Personal Care and Beauty Brigades"- individuals or groups who sign up to participate. For every piece of waste collected, Garnier contributes two cents to the charity of the individual or group's choice. These groups will collect and ship waste packaging to a TerraCycle facility, where it will be recycled into materials for playgrounds that will be built across the US. In addition to the TerraCycle program, Garnier said its environmental targets also include renewable, bio-derived...

Full article: http://www.sustainablebusiness.com/index.cfm/go/news.disp...

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They'll also be showcasing their new biodegradable shampoo and conditioner, called Garnier Fructis Pure Clean , which is "...

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