14 Apr '11, 12pm

Consumers Struggle Over Convenience vs. Green | Business | GreenBiz.com

Consumers Struggle Over Convenience vs. Green | Business | GreenBiz.com

NEW YORK, NY — Consumers are about evenly split between favoring convenient packaging over environmentally-friendly packaging, an issue that will only get more muddled without a clearer understanding of what green packaging really is, says Thomson Reuters . "There are many labels saying that packaging is green, but not much guidance on whether these labels actually certify a real improvement," says the information company's intellectual properties business in its "Convenience v Conscience" report. "Consumers need real assurance that they are spending their money for real improvements that not only are green, but also preserve and protect food just as well or better than the old options." Many consumers clearly favor greener packaging, the company found through a survey of 1,011 people in March. Consumers were asked if packaging that makes life easier or packaging that is g...

Full article: http://www.greenbiz.com/news/2011/04/14/green-packaging-i...

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