04 Jun '12, 1pm

How to pitch green bloggers

How to pitch green bloggers

For the past five years, I've blogged at My Plastic-free Life about my personal journey to reduce my plastic consumption and plastic waste to as close to zero as possible. I also often write about the plastic-free products I discover. As my readership has grown, so has the frequency of product pitches in my email in-box. But sadly, more often than not, the pitches I receive are irrelevant, or don't contain enough information to capture my interest. I'm not going to review an organic shampoo in a plastic bottle, even if the producer hand-picked the ingredients from her own backyard herb garden and reduced her carbon footprint by mixing them using a pedal-powered generator. In conversations (read: rants) among other green bloggers, I've discovered I'm not alone with my pet peeve of problem pitches, so I reached out to GreenBiz to let me explain the best and worst ways to pit...

Full article: http://www.greenbiz.com/blog/2012/06/01/how-pitch-green-b...

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