04 Jun '12, 12pm

Why it's time to follow Google, GE and Buffett on clean energy

Why it's time to follow Google, GE and Buffett on clean energy

Google is backing it. So is Warren Buffett, America's most-watched investor. GE, one of the world's biggest manufacturers, is too. Each of these corporate icons is placing big bets and hundreds of millions of dollars on a future powered by wind and solar power. Apple just joined them, announcing plans to power its main U.S. data center in Maiden, North Carolina, entirely with renewable energy by the end of this year. So why -- yet again -- are pundits making dire warnings about prospects for renewable energy? The answer is that the clean tech industry is at a critical crossroads. On the one hand, wind and solar power are close to cost competitiveness with fossil fuels in many parts of the world -- including the southwestern United States. In recent years, the cost of wind turbines and solar panels has plummeted, fueling worldwide demand for renewables and leading to double...

Full article: http://www.greenbiz.com/blog/2012/06/02/why-its-time-foll...

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