Lessons from the Past Ten Years (Part Two): Urgency: I've seen it happen way too many times: Cleantech sta...

Lessons from the Past Ten Years (Part Two): Urgency | Cleantech Investing

Lessons from the Past Ten Years (Part Two): Urgency: I've seen it happen way too many times: Cleantech sta...

I've seen it happen way too many times: Cleantech startups that miss their revenue forecasts, but not because they're losing sales opportunities to other vendors. Instead, just because it takes longer to get opportunities in their pipeline to a "yes". It's understandable how this happens. The cleantech startup will have an offering that's an economic "no-brainer" for the potential customer from a payback period standpoint, and the potential customer makes all the right noise about being interested. But day to day, energy spending simply isn't a priority for most of these potential customers, so their decision-making slips. And then it's compounded by the fact that the customer feels like, even if this offering has great economics, they still will need to research all the recent proliferation of other available such offerings to make sure they're not missing out on an even ...

Full article: http://www.greentechmedia.com/cleantech-investing/post/le...

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@YaleCBEY » 05 Jun '12, 2pm
Lessons From the Past Ten Years, Part Two: Urgency [link] via @greentechmedia
@beehivetech » 04 Jun '12, 1pm
Lessons From the Past Ten Years, Part Two: Urgency [link] @beehivetech
@__NT__ » 04 Jun '12, 3am
A good tip for any startup: MT @greentechmedia: Lessons from the Past Ten Years: Urgency: [link]
@CleanEnergyPrin » 04 Jun '12, 12am
I've seen it happen way too many times: Cleantech startups that miss their revenue forecasts… [link]
@SparkplugPower » 04 Jun '12, 12am
RT @cleantechvc: New CI post: Lessons from the Past Ten Years (Part Two): Urgency [link]
@cleantechvc » 04 Jun '12, 12am
New CI post: Lessons from the Past Ten Years (Part Two): Urgency [link]
@greentechmedia » 04 Jun '12, 12am
Lessons from the Past Ten Years (Part Two): Urgency: I've seen it happen way too many times: Cleantech sta... [link]
@greenstart » 04 Jun '12, 3pm
RT @cleantechvc: New CI post: Lessons from the Past Ten Years (Part Two): Urgency [link]
@NOTLucaClean » 04 Jun '12, 12am
Lessons from the Past Ten Years (Part Two): Urgency: I've seen it happen way too many times: Cleantech sta... [link]
@envilia_ID » 04 Jun '12, 12am
Lessons from the Past Ten Years (Part Two): Urgency: I've seen it happen way too many times: Cleantech sta... [link]
@GreenTechnology » 04 Jun '12, 12am
Lessons from the Past Ten Years (Part Two): Urgency: I've seen it happen way too many times: Cleantech sta... [link]
@Badr_London » 04 Jun '12, 12am
Cleantech: Lessons from the Past Ten Years (Part Two) [link]
@ecoelectrons » 04 Jun '12, 12am
Lessons from the Past Ten Years (Part Two): Urgency [link]