03 Jun '12, 10am

Ory Zik: Measuring sustainability by the gallon

Ory Zik: Measuring sustainability by the gallon

This week's conversation was with Ory Zik, Founder and CEO of a Cambridge, MA based start-up called Energy Points . In 2010, while running his solar thermal company, HelioFocus, Ory started to notice a big hole in the conceptual understanding of environmental sustainability. He observed that people had a propensity to describe sustainability in adjectives rather than numbers, leaving the basic understanding of one's environmental impact quite nebulous. So he created a point system (and a company around it) based on rigorous quantitative analysis to simplify things. And it's catching on. We talked about his company, why it's working, and plans for the future.

Full article: http://www.greenbiz.com/blog/2012/06/01/ory-zik-measuring...

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