02 Jun '12, 12pm

FDA Denies Corn Refiners Petition to Change High Fructose Corn Syrup Name to Corn Sugar

FDA Denies Corn Refiners Petition to Change High Fructose Corn Syrup Name to Corn Sugar

This week the FDA denied a petition from the Corn Refiners Association (CRA) to change the name high fructose corn syrup (HFCS) to corn sugar. The ruling came after considering the petition over the past 20 months. CRA applied for the petition after investing in a $20 million advertising campaign to convince consumers sugar and HFCS were identical. Soon after, the Western Sugar Cooperative filed suit against sugar refiners for misleading consumers in calling HFCS corn sugar. Image Makeover It all resulted when CRA was scrambling for an image makeover after consumers began to turn their noses up to HFCS. While sugar and HFCS share the same biochemistry, HFCS goes through extensive processing . It starts off with corn kernels but then corn is spun at a high velocity and combined with three other enzymes: alpha-amylase, glucoamylase, and xylose isomerase, so that it forms a t...

Full article: http://www.treehugger.com/health/fda-denies-corn-refiners...

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