13 Apr '11, 9pm

Japan Illustrates Power and Limitations of Social Media Campaigns

The response from businesses in the tech sector following the devastating earthquake in Japan has been an illustration of both the power – and limitations – of using social media for social cause campaigns. By now you may have seen Google’s Japanese-language version of their amazing Person Finder application, a powerful tool used in crisis situations to enable people to help victims and families locate one another. And this is only one tool in Google’s overall Crisis Response toolkit. Other tech giants, such as leading cloud enterprise CRM provider Salesforce.com, have launched similar philanthropic efforts. For almost a month following the disaster, Salesforce.com provided a prominent donation link directly on its customer login page for its application, enabling donations that are matched dollar by dollar by Salesforce.com Foundation . Even at the South by Southwest Medi...

Full article: http://www.triplepundit.com/2011/04/japan-illustrates-pow...

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