13 Apr '11, 5pm

New SB Insights Research: The Confluence of Sustainability and Social Media | Sustainable Life Media via @SustainBrands

Authenticity and transparency have become key benchmarks for companies operating in today's economy - an economy which demands that businesses carefully manage their internal and external reputations by actively engaging stakeholders in meaningful ways. This new benchmark is being driven by the confluence of two of our economy's most significant culture shifts; the wildfire-like adoption of social media as a communications tool by both consumers and the world's largest companies, and the integration of sustainability into the very fabric of corporate operations. For some companies such as Patagonia, authenticity comes naturally. It emanates from their founding principles; they have invested fully in being as sustainable as possible, making it natural for their social media assets to fully leverage their commitments. But most companies sit somewhere along the path on their ...

Full article: http://www.sustainablelifemedia.com/content/story/brands/...

Tweets

Japan Illustrates Power and Limitations of Soci...

triplepundit.com 13 Apr '11, 9pm

The response from businesses in the tech sector following the devastating earthquake in Japan has been an illustration of ...

Japan Illustrates Power and Limitations of Soci...

triplepundit.com 13 Apr '11, 9am

The response from businesses in the tech sector following the devastating earthquake in Japan has been an illustration of ...

The Myth Of Apathy | Sustainable Life Media via...

sustainablelifemedia.com 21 Apr '11, 1am

At this moment in time, there is no shortage of good ideas about how to make the world cleaner and greener. And yet, the r...

Unilever seen as big #sustainability leader, bu...

sustainability.com 11 Apr '11, 11am

While there’s a role for incremental change and progress on the sustainability agenda, SustainAbility’s view is that we ne...

Unilever Tops List of Sustainability Leaders

Unilever Tops List of Sustainability Leaders

greenbiz.com 11 Apr '11, 11am

Unilever vaulted to the top spot in a list of global corporate sustainability leaders, according to results released today...

Unilever Leads Sustainability Rankings

environmentalleader.com 12 Apr '11, 2pm

The survey also found that a majority of sustainability experts believe that social entrepreneurs are the only leaders eff...

First-Ever U.S. Cleaning Industry Sustainability Report Released

First-Ever U.S. Cleaning Industry Sustainabilit...

earth911.com 14 Apr '11, 11am

New ACI report shows off sustainability practices in the cleaning industry. (Stock Photo) The first-ever report outlining ...

Corporate social responsibility #CSR isn't just about the environment–that “S” is easily overlooked, but critical.

Corporate social responsibility #CSR isn't just...

triplepundit.com 12 Apr '11, 9am

Dozens of interviews over several weeks churned out some statistics that on one hand are impressive–but on the other show ...

Agriculture 2.0: Harvest Power Profits From Biomass: Solar and wind get most of the headlines in the green ene...

Agriculture 2.0: Harvest Power Profits From Bio...

greentechmedia.com 13 Apr '11, 2pm

Solar and wind get most of the headlines in the green energy generation press -- it's visible, high-tech, and it doesn't s...

4 Ways to Boost Sustainability with Strategic Merchandising Supply Chain Efforts

4 Ways to Boost Sustainability with Strategic M...

environmentalleader.com 13 Apr '11, 3pm

If you look on the shelves in just about any store today, you are hard pressed to find a product that is not emblazoned wi...

The Strong Connection between Social Responsibility and Quality

The Strong Connection between Social Responsibi...

triplepundit.com 11 Apr '11, 9am

This post comes courtesy of our friends at ASQ in advance of the Pathways to Social Responsibility Conference June 16–17, ...