13 Apr '11, 3pm

4 Ways to Boost Sustainability with Strategic Merchandising Supply Chain Efforts

4 Ways to Boost Sustainability with Strategic Merchandising Supply Chain Efforts

If you look on the shelves in just about any store today, you are hard pressed to find a product that is not emblazoned with some form of “green” label on it. And it’s no accident. CPG companies know that sustainability is no longer just a fad; consumers’ demand for environmentally-friendly products is not waning. In fact, it has grown so strong that consumers no longer just want green products, they also want to know the companies that make—and sell—those products are doing good for the world across their operations. Retailers have been quick to take note of this and make adjustments at all levels of their businesses—Walmart and Ikea are two examples among the many that have implemented changes in areas of their supply chains, expansion efforts, marketing and so on.

Full article: http://www.environmentalleader.com/2011/04/13/4-ways-to-b...

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