13 Apr '11, 3pm

CBS Accused of Greenwashing with 'EcoAds': In January, EcoMedia, a division of CBS Corporation, launched its "Ec...

Consumer and environmental groups say the "EcoAd" program recently launched nationally by CBS/EcoMedia is in violation of federal law and the agency's "Green Guides" for environmental claims. The Center for Environmental Health (CEH), Rainforest Action Network (RAN), Friends of the Earth (FOE), and Jennifer Kaplan of Ecopreneurist yesterday sent a formal complaint to the Federal Trade Commission (FTC) concerning the ad program. In the complaint, the groups state the program, which offers advertisers the use of an "EcoAd" symbol "... may deceive viewers, provide CBS with an unfair advantage over its competitors, and create an unfair advantage for companies and products participating in the program." "The CBS EcoAd 'digital green leaf' is an eco-label that can be easily misinterpreted by consumers. We are concerned that CBS has failed to establish meaningful and verifiable c...

Full article: http://www.sustainablebusiness.com/index.cfm/go/news.disp...

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CBS EcoAd Accused of Greenwashing in FTC Complaint

environmentalleader.com 13 Apr '11, 4pm

This is a fascinating case of how challenging, yet important, it is for companies to get sustainability communications rig...

CBS' EcoAds Accused of Greenwashing, Critics Lobby FTC

CBS' EcoAds Accused of Greenwashing, Critics Lo...

greenbiz.com 12 Apr '11, 10pm

OAKLAND, CA — Environmental groups yesterday urged the Federal Trade Commission to investigate CBS Media's EcoAd program, ...

Green Groups Ask FTC to Halt CBS Greenwashing

Green Groups Ask FTC to Halt CBS Greenwashing

triplepundit.com 13 Apr '11, 9am

The problem lies in the unintended consequences. Because, intentionally or not, the “digital leaf” is an eco-label , which...