30 May '12, 9am

4 Things You Can Learn from the Craft Brewing Industry

4 Things You Can Learn from the Craft Brewing Industry

Read the rest of the series here » Everyone loves craft beer. Photo © 2012 Jason E. Kaplan Craft brewing is an industry that is feel-good in more ways than one. Boasting more than $8.7 billion in total retail sales in 2011 from the nearly 2000 American craft breweries (the highest total since the 1880s, per the Brewers Association ), the craft brewing industry proves that it is serious business. By creating a collaborative culture that emphasizes high quality products, the craft brewing world serves up powerful lessons. Lesson 1: Find your passion Placing an emphasis on the “craft” in craft beer creates a culture of excellence. People are drawn to the craft beer world by their dreams, passion, and love of good beer. And the fact that it’s really fun. Currently the craft beer industry provides an estimated 103,585 US jobs . While operating a craft brewery can be highly prof...

Full article: http://www.triplepundit.com/2012/05/you-can-learn-craft-b...

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