13 Apr '11, 9am

The M&S carbon neutral bra that gives sustainability a lift

Marks and Spencer has given an eco boost to its flagship lingerie collection with what is being hailed as the high street's first carbon-neutral bra. The retailer today launched the carbon-neutral bra as part of its Autograph Leaves lingerie collection, unveiling four styles of bra, three knickers and a set of suspenders, all of which have been independently footprinted by the Carbon Trust . FURTHER READING The green bra that'll give you a lift Mike Barry: M&S is cashing in with Plan A To achieve carbon-neutral status for the bra, M&S manufactured the items at its eco-model factory in Sri Lanka, which uses renewable energy and waste initiatives to cut carbon by 33 per cent compared to typical clothing factory. The remaining 77 per cent of carbon was offset through a project run by the Conservation Carbon Company . Under its extended Plan A commitments, M&S last year pledge...

Full article: http://www.businessgreen.com/bg/news/2043023/-sustainabil...

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