29 May '12, 8pm

Toyota Prius: From Niche Oddity to Global Top 3

Toyota Prius: From Niche Oddity to Global Top 3

Toyota Europe's Flickr page /via A Cinderella Story When the first generation Prius was launched over a decade ago, it was a niche product. Most people didn't know what a 'hybrid' car was supposed to be, and potential buyers were very suspicious of the car's reliability and safety. But time changes things, as it always does. Things have evolved, and the Prius is now not only a car, but a whole family of vehicles. There's the 3rd generation Prius , which is the direct heir of the original model, the bigger Prius V , and smaller Prius C , and the Prius PHEV which has lithium-ion batteries that can be plugged in. But the Prius lineup inflation isn't the only thing that has changed. The Prius also went from niche player to global top 3 car line: Prius sales more than doubled as Toyota extended the name to a four-model “family” of vehicles at the same time that rebates and tax ...

Full article: http://www.treehugger.com/cars/toyota-prius-goes-niche-od...

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