29 May '12, 1pm

Green jeans: Sweden's Nudie goes 100 per cent organic: #fashion #ethical #jeans

Green jeans: Sweden's Nudie goes 100 per cent organic: #fashion #ethical #jeans

Ultra hip Swedish denim label, Nudie , is to launch its first collection made entirely from organic cotton this autumn. Founded in 2001, Nudie has maintained a commitment to the environment by making the most of eco-friendly textiles and insisting on sustainable, ethical practices from its manufacturers. ‘We had to start from scratch, change the way we work and together with our suppliers develop our very own organic fabrics. It’s been a struggle, to say the least but it also gave us the opportunity to develop these fabrics in our own direction,’ explains Maria Erixon Levin, founder and creative director. Nudie’s efforts stand out all the more in an industry where huge demand exacerbates existing environmental issues, including pesticide use, unethical labour and factory pollution. Each of us owns, on average, seven pairs of jeans and three new pairs are sold every single ...

Full article: http://www.theecologist.org/green_green_living/clothing/1...

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