12 Apr '11, 10pm

CBS' EcoAds Accused of Greenwashing, Critics Lobby FTC

CBS' EcoAds Accused of Greenwashing, Critics Lobby FTC

OAKLAND, CA — Environmental groups yesterday urged the Federal Trade Commission to investigate CBS Media's EcoAd program, charging that it is misleading to consumers and portrays advertisers in a greener light than they deserve. Through the EcoAd program, which CBS launched across its ad platforms earlier this year after purchasing advertising company EcoMedia in 2010, businesses can have a portion of their ad dollars go to local projects such as energy efficient retrofits and renewable energy installations. In exchange, their advertisements carry the EcoAd logo, a green leaf with "ecoad" on top. "Every time you see an EcoAd, you know that money is going directly to a bricks and mortar project that's putting people to work, saving taxpayer money, reducing carbon emissions, and improving the environment," says CBS-EcoMedia's website. But by only putting the logo with no add...

Full article: http://www.greenbiz.com/news/2011/04/12/cbs-ecoad-accused...

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