12 Apr '11, 8pm

The Future of Sustainability Reporting: Action and Interaction #GRI #CSR

The Future of Sustainability Reporting: Action and Interation As corporate social responsibility (CSR) communications continue to grow in popularity, the bar for reporting is raised higher and higher. Telling your company’s story through a CSR report, which was once considered the primary end in itself, is increasingly becoming just one component of a full sustainability communications strategy. Capturing public attention with dynamic content and harnessing public participation through online interaction are increasingly prevalent trends in the CSR community. As more and more companies expand their sustainability reporting efforts, these trends will lead companies in a more dynamic and interactive direction. Capturing Public Attention As one of the world’s most prominent media companies, we may have expected UK-based Virgin Media to communicate their sustainability efforts...

Full article: http://www.globalreporting.org/NewsEventsPress/LatestNews...

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