12 Apr '11, 7pm

How what you’re doing now can save sharks in China.

The homepage of the Conservancy's Mandarin website. © The Nature Conservancy Brush up your Mandarin and head over to the Conservancy's newest website. The battle to save the world’s sharks isn’t just happening in the world’s oceans — increasingly, it’s being done by surfers of the virtual variety in China. Long an essential part of any Chinese celebration, the rising popularity of shark fin soup has been a major factor in global shark decline. The dish faces increased scrutiny around the world, and a growing group of Chinese shark fin activists — like The Nature Conservancy’s Jim Zhang — are getting online and using social media to make waves. In a country where environmental protection is urgent, the Internet has the power to cohere conservationists into a powerful movement. “Through my participation in social media, I’m meeting and interacting with more and more people w...

Full article: http://www.nature.org/ourinitiatives/regions/asiaandthepa...

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