05 Mar '15, 7pm

Walmart’s new green product label is the most misleading yet

A giant, 150-foot roll of bubble wrap may not be your idea of an environmentally friendly product, but over at Walmart.com this one-pound ball of plastic now boasts a special “Sustainability Leaders” badge . It’s one of more than 3,000 products tagged with this new green label, which Walmart executives unveiled last week, together with a web portal where shoppers can find these items. Dozens of news accounts hailed the giant retailer’s move as a significant step toward clearing up the confusion and misleading information that often greet consumers trying to make ecologically responsible choices. “The world’s largest retailer took a major and important step toward helping all of us shop more smartly,” declared corporate sustainability consultant Andrew Winston in Harvard Business Review. Triple Pundit concurred : “It’s about to get a lot easier for Walmart.com shoppers to m...

Full article: http://grist.org/living/walmarts-new-green-product-label-...

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