12 Apr '11, 1pm

IKEA Confuses Shoppers, Encourages Clutter, and Exploits Workers: Image credit PSFK It has b... th.bp #green #USRC

IKEA Confuses Shoppers, Encourages Clutter, and Exploits Workers: Image credit PSFK It has b... th.bp #green #USRC

For Stenebo, "one of IKEA's absolute competitive advantages is the fantastic capacity to in a subtle way, almost unnoticeably, manoeuvre your purchases." In other words, while IKEA encourages us to subscribe to the modernist design aesthetic that less is more, it manages at the same time to convince us - and this is the truly brilliant bit - that more is less. By means of a sophisticated sequence of in-store placements and displays, we are led to buy not just a sofa but a lamp and some drinking glasses and some other bits and pieces as well, all the while under the illusion that the process being engaged in is not one of randomly accumulating stuff but of de-cluttering and streamlining an overcrowded life.

Full article: http://www.treehugger.com/files/2011/04/ikea-confuses-sho...

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Renewable Roundup: Ikea, Google, Time Warner

environmentalleader.com 14 Apr '11, 4pm

has announced that it is now using 100 percent renewable energy. Last year, the company invested over $2 million in a roof...