25 May '12, 12pm

How Intel builds sustainability into the bottom line

How Intel builds sustainability into the bottom line

Many would agree that Intel has a world-class corporate social responsibility (CSR) program . But like every other company, this sustainability leader often struggles with measuring and monetizing its CSR program to bolster the business case. Just because you can't always monetize your sustainability program, however, does not mean it isn't creating strategic value, according to Suzanne Fallender, Intel's director of CSR strategy and communications. To continue guiding the company on its sustainability journey, Intel set a series of long-term goals last week with the release of its annual CSR report, including cutting its direct greenhouse gas emissions by 10 percent per chip. In addition to furthering Intel's global CSR programs, nicely detailed here , Fallender is also front and center on the issue via social media, tweeting at @sfallender and @intelinvolved . She spoke ...

Full article: http://www.greenbiz.com/blog/2012/05/25/how-intel-builds-...

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