24 May '12, 1pm

Businesses scramble to keep up with green product demand: A new survey from Accenture reveals that many companie...

Businesses scramble to keep up with green product demand: A new survey from Accenture reveals that many companie...

Green businesses are being urged to overhaul their design and supply operations, after a new report by consultancy Accenture revealed that many firms selling environmentally-friendly products are struggling to keep up with consumer demand. The new survey of 250 senior executives in the U.K., U.S., Japan, Germany, France, China, Brazil and India, asseses the extent to which companies view sustainability as a driver of growth. Eighty-three percent of respondents viewed spending on sustainability as an investment rather than a cost, although around half claimed it is currently more expensive to be a sustainable business and that consumers are not willing to pay a premium for green products. Nevertheless, 60 percent admitted to charging more for sustainable products and services, most of which charge a premium of between five and 20 percent compared to "non-sustainable" goods....

Full article: http://www.greenbiz.com/blog/2012/05/24/businesses-scramb...

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