23 May '12, 2pm

Accenture: 44% of Senior Execs say Sustainability ‘Critical’ to Business

Executives see customer demand as the primary driver of investment in sustainable initiatives; Nearly twice as many respondents say their sustainability investment primarily aids growth, as say it drives cost cutting (41 percent versus 22 percent); 49 percent say margins are lower on sustainable products and services; Customers are not willing to pay more for sustainable products and services, according to 47 percent of respondents; However, 60 percent of respondents do charge a premium for such products and services. These premiums are, on average, 19 percent. Just over half (56 percent) agreed that it was more expensive to be a sustainable business.

Full article: http://www.environmentalleader.com/2012/05/23/accenture-4...

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