23 May '12, 12pm

5 ways sustainability managers can use data to make their business case

5 ways sustainability managers can use data to make their business case

Get top-level support . Columbia Sportswear, as an example, went to employees first when introducing sustainability practices to the organization. But because employees were being accountable for other things, it was difficult to get attention, Sagan said. Things changed when she took her argument to senior managers. Don't make sustainability one more thing to do . Measurement needs to be tied to a specific business value in terms of brand marketing or to the company's ability to manage expenses. Would your company be able to attract or retain better talent by improving its sustainability program? The needs of each operational function -- from finance to human resources to marketing -- should be considered, Jordan said. Start with customer expectations when figuring out which data to collect . Every company will have a different roadmap for what matters to shareholders, co...

Full article: http://www.greenbiz.com/blog/2012/05/23/5-ways-sustainabi...

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