22 May '12, 1pm

How Starbucks could get its customers to use fewer paper cups

How Starbucks could get its customers to use fewer paper cups

its much simpler than that, and its already in place. like your idea, all Starbucks has to do is change the wording of their employees' script. Starbucks has ALWAYS had a "for here cup" which is a ceramic mug they serve their coffees in and just wash themselves onsite. Whenever I am in a Starbucks, I am usually there to hang, not dash out the door, so I ALWAYS ask for a "for here cup", there is no extra charge, and no paper being discarded. If Starbucks just made that option more obvious like "paper or plastic or bring your own bag" at the grocery store, LOTS more people would choose the mug. I think most of their customers are simply unaware this is even an option, as evidenced by the fact that you never mentioned it in your article. Now ya know! :)

Full article: http://www.greenbiz.com/blog/2012/05/22/starbucks-paper-cups

Tweets

Portable iPhone Speaker Is Made from Recycled Paper

Portable iPhone Speaker Is Made from Recycled P...

treehugger.com 22 May '12, 9am

If you feel guilty about the environmental footprint of your iPhone , don't compound it by buying electronic speakers. Ins...

Playful Paper

Playful Paper

plussixfive.com 25 May '12, 1am

What started out as a cost-effective way to inject personality into her own wedding, eventually led Cheryl Lim to a full f...

A Starbucks store that has said goodbye to brew...

starbucksmelody.com 22 May '12, 10am

No more coffee cadence at Starbucks: Another look at the test auto brewers. (2 ) Lia : Wow! This is a baristas dream (trus...

Pssst....shop our sale online now before it hits our stores, Grab the best bargains before anyone else! xx

Pssst....shop our sale online now before it hit...

modainpelle.com 28 May '12, 3pm

Unfortunately your browser does not hava JavaScript capabilities which are required to exploit full functionality of our s...

Behavioral economics at Starbucks

Behavioral economics at Starbucks

marcgunther.com 18 May '12, 9pm

I think Starbuck’s position does make some sense from the point of view of behavioral economics. I think the 10 cent surch...

How to use PHP to get the number of Tweets for a URL?

How to use PHP to get the number of Tweets for ...

searchenginepeople.com 23 May '12, 4pm

As the Tweet text are editable by design. The users are always able to change the text of a Tweet they are going to publis...

5 ways sustainability managers can use data to make their business case

5 ways sustainability managers can use data to ...

greenbiz.com 23 May '12, 12pm

Get top-level support . Columbia Sportswear, as an example, went to employees first when introducing sustainability practi...

How and Why to Use Mobile Marketing to Reach Yo...

networksolutions.com 20 May '12, 8pm

Make sure your website is optimized for mobile viewing. You’d be surprised how few entrepreneurs do this. According to Web...

Have you been to one of the redesigned Starbuck...

starbucksgossip.typepad.com 31 May '12, 1am

Are the new Starbucks store concepts designed to chase customers away? One customer complains in Forbes about her revamped...

One More Great Way to Use Fusion Tables for SEO

One More Great Way to Use Fusion Tables for SEO

seomoz.org 22 May '12, 5am

Recently Mark Cianfrani wrote on SEERInteractive.com about how Google’s Fusion Tables can be used for visualising backlink...

@LOOOOOOOOOOOi and (lol no need use what she use, she suggest nia)

@LOOOOOOOOOOOi and (lol no need use what she us...

bubzbeauty.com 29 May '12, 11am

I use the Cetaphil DailyAdvance hydrating Lotion as my moisturiser because it is amazing. I have always been a huge fan of...

A new DIY tutorial finally!! We teach you how t...

monoxious.com 18 May '12, 10am

It’s taken us a while to get this DIY done mainly cause I had to order the right paper for it. The Jil Sander Paper lunch ...

Ways to Win Customers and Influence Rankings - ...

seomoz.org 18 May '12, 4am

Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. Last week I got an email from a Moz fan who said, "He...