11 Apr '11, 12pm

Principles of Climate Capitalism

Principles of Climate Capitalism

[Editor's note: This is the first in a series of excerpts from "Climate Capitalism: Capitalism in the Age of Climate Change ," by L. Hunter Lovins and Boyd Cohen, just published by Hill and Wang. ] The CEOs of the companies implementing greater sustainability in their business practices may not recognize it, but they are following the principles set forth a decade ago in this book's predecessor, Natural Capitalism. These principles have proved to be some of the best guides a company can use as it embraces sustainability in its own operations. They also represent a roadmap to a sustainable economy. The first principle, buying time by using all resources as efficiently as possible, is cost-effective today and is the best way to address many of the worst problems facing humankind while delivering premium returns on investments. There are many smart companies implementing this...

Full article: http://www.greenbiz.com/blog/2011/04/11/principles-climat...

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