11 Apr '11, 11am

Why Entrepreneurs Beat Business Leaders for Green Cred

Why Entrepreneurs Beat Business Leaders for Green Cred

[Editor's Note: GlobeScan and SustainAbility release the findings today of the 2011 SustainAbility Survey. New coverage of the report is available on GreenBiz.com .] Here is the good news for companies investing in integrating sustainability into their business: You are perceived much more favorably than government leaders and multilateral organizations in advancing the sustainability agenda. But here is the bad news: Less than one fourth of experts and practitioners think that corporate leaders are doing a good job of it, placing them well behind social entrepreneurs, NGOs and scientists. According to the latest GlobeScan /SustainAbility survey, social entrepreneurs garner the most confidence among those surveyed, with 57 percent rating their ability to advance the sustainability agenda as “excellent” or “good.” While less than half felt that NGO leaders performed well, t...

Full article: http://www.greenbiz.com/blog/2011/04/11/why-entrepreneurs...

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