11 Apr '11, 9am

Why Cause Marketing Benefits the Bottom Line

Sustainable travel and tourism speaks directly to the outdoor adventure enthusiast who has a passion for preserving cultural heritage and replenishing the natural environment within the communities they visit. Gap Adventures is a living example of how aligning business strategy to internal values can create a powerful impact on a brand. They are a sustainable tourism company that strives to minimize its impact on the environment, respect local cultures, and offer economic benefits to local businesses and communities while simultaneously providing a memorable experience for travelers. Most importantly, they have embedded the art of philanthropy into the core of their business by dedicating their cause to support the development of small communities around the globe. Established in 2003, their non-profit organization has evolved from travelers committed to giving back to the...

Full article: http://www.triplepundit.com/2011/04/cause-marketing-botto...

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