18 Feb '15, 4am

Campaign asks consumers to directly support forest conservation

Campaign asks consumers to directly support forest conservation

Brazilian rainforest. Photo by Rhett A. Butler. Click to enlarge. A new campaign is calling on consumers to directly support forest conservation with their wallets. "Stand For Trees " is an initiative launched by Code REDD, a marketing platform for a group of organizations running REDD+ forest conservation projects. Code REDD partners distinguish themselves by adhering to higher standards than conventional REDD+ projects, which aim to reduce emissions from deforestation and forest degradation. The campaign represents a departure from previous REDD+ efforts which focused primarily on selling REDD+ credits to large entities like companies aiming to offset their emissions for corporate social responsibility (CSR) or sustainability programs. "Stand For Trees" instead targets end consumers by emphasizing the non-carbon benefits of protecting forests, like supporting forest-depe...

Full article: http://news.mongabay.com/2015/0218-stand-for-trees-redd-c...

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