19 May '12, 2pm

Meat Considered Macho? Study Discusses Meat's Marketing Magic

Meat Considered Macho? Study Discusses Meat's Marketing Magic

It’s a stereotype that holds true across so many cultures--rough and tumble cowboys need their Ribeyes and men love to grill out and throw a huge steak on the grill. We subscribe to these stereotypes everyday as a result of effective marketing. A new study published in the Journal of Consumer Research found that male consumers avoid vegetarian options because they’re not quite macho enough. Science Daily reports: In a number of experiments that looked at metaphors and certain foods, like meat and milk, the authors found that people rated meat as more masculine than vegetables. They also found that meat generated more masculine words when people discussed it, and that people viewed male meat eaters as being more masculine than non-meat eaters. The study was conducted mostly the in the U.S. and Britain, but the authors also analyzed 23 other languages and found that across t...

Full article: http://www.treehugger.com/green-food/meat-considered-mach...

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