13 Feb '15, 8am

@PepsiCo

@PepsiCo

We live in an age of “asks.” Time, point-of-view, money, patience, reviews or simply attention — it adds up. And the clearer the request, the more likely the response, right? Corporations also ask things of consumers. At a basic level, we ask them to buy our products, have an affinity for our brands, "like" our page or share our content. Yet when it comes to sustainability, corporations tend to be passive in asking consumers to act. That’s not to say corporations aren't doing or investing in sustainability. But without engaging our consumers, how can we expect meaningful action? Let’s look at recycling. The facts are jarring: A 2013 Beverage Digest study showed that more than 5.7 billion pounds of PET bottles crowd store shelves annually. Only 31 percent of that ends up in a recycling bin. Overall, the national beverage container recycling rate is at 42 percent, according ...

Full article: http://www.greenbiz.com/article/how-pepsico-aims-close-lo...

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