18 May '12, 1pm

Brewing a greener cuppa joe at Starbucks and Thanksgiving Coffee: Despite the many differences between the Fortu...

Brewing a greener cuppa joe at Starbucks and Thanksgiving Coffee: Despite the many differences between the Fortu...

Aside from being in the coffee trade, Starbucks and Thanksgiving Coffee would appear to have little in common. Seattle-based Starbucks is a FORTUNE 500 company (2011 revenues: $11.7 billion ) that sells its brews all over the world, pursues global dominance (its latest outpost is Helsinki ) and owns an iconic brand. The company bought about 428 million pounds of coffee last year. Thanksgiving Coffee is a family-owned, artisan roaster that sells most of its coffee to grocers, specialty stores and restaurants near its home base in Mendocino County, CA, where the other popular crop is often smoked. Thanksgiving bought about 500,000 pounds of coffee last year. Yet the big coffee company and the little one share a couple of important goals. First, they want to win the trust of their customers and, of course, their own employees. One way to do that is by showing them that their ...

Full article: http://www.greenbiz.com/blog/2012/05/18/brewing-greener-c...

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of Toddy Coffee. It

of Toddy Coffee. It

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