17 May '12, 11am

Could you go for an entire month without buying anything new?

Could you go for an entire month without buying anything new?

Patagonia ran this ad on Black Friday. Sales shot up 13 percent over the previous year. Nothing like deprivation to muddy up your understanding of “want” vs. “need.” For instance, here’s a sampling of items I’ve considered “needs” over the past two weeks: new sports bras, shower curtain, new couch pillows, lime-squeezer kitchen gadget, iPad case, duchess satin bridesmaid dress, cat scratching post, and a handmade silver ring shaped like a poppy. This is doubly remarkable, as I’m not really the shopping type. But I’m also in the middle of a self-imposed No New Stuff May, and we all know what happens when you start branding the fruit forbidden. My No New Stuff month is a challenge not to buy anything brand-new for the 31 days of May (food and certain toiletries obviously excepted, you sickos). Why? I already have everything I need to stay hale and hearty, and my small apartm...

Full article: http://grist.org/living/stuff-it-test-your-mettle-by-givi...

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